1st November 2016

'ough 'ough

On Monday 7 November a series of larger than life illustrations will be visible across a set of billboards in Loughborough. The billboard artworks are a series of ‘object studies’ that illustrate research made by designers Europa and artist illustrator Peter Nencini over the course of their commission exploring the complexities of creating identities for places and thinking about the differences between brand identity and place identity. 

‘Our work in Loughborough has engaged us with thinking about identity and place and a graphic designer’s role in relation to this. Much of our time visiting Loughborough has been seeking out the unusual bits that contribute to the character of the town – the ‘ough’ and the ‘ough’ rather than the ‘L’ and the ‘bor’.’ 

The series of three new illustrations installed on billboards throughout Loughborough town centre are accompanied by a specially-designed website oughough.uk that contextualizes the billboard works and discusses issues surrounding identity of place and their relationship with place based branding. They provide an insight to the commission process, the research undertaken and the interactions the artists had with the people and places they encountered. 


The artworks are carefully crafted compositions of found and made objects. Rather than a literal telling of the town, these groupings are suggestive and exploratory, an ‘open assemblage of living materials and cultures… identities and forms under construction.’

‘Our method of working in and understanding Loughborough has been through a method of triangulation – gaining a variety of viewpoints which allow us to build a more accurate picture of a place – and doing this through a series of organised and accidental encounters with local people.’ 

If you want to know more about the stories behind the designs, click on the images below and have a look at the website www.oughough.uk for more context about the designs.  

A limited edition set of postcards is available upon request: e-mail us with your address and we will post it to you. 

Loughborough_Billboard_One_website.jpg


Loughborough_Billboard_Two_website.jpg


Loughborough_Billboard_Three_website.jpg

 

Alison Mott.JPG

May 2017

Alison Mott's Writing Workshop

May 2017

Alison Mott's Writing Workshop

As part of Radar's For & Against: Art, Politics and the Pamphlet, Alison Mott offered a free creative writing workshop, centred around her research on the Luddites in Loughborough.

Click to find out more
Mega in GREEN.jpg

April 2017

For & Against Symposium

April 2017

For & Against Symposium

Click to find out more
9I6A2623edit.jpg

February 2017

Award winning market

February 2017

Award winning market

Click to find out more
OA-Digital-Square-1.gif

January 2017

Exhibition Preview

January 2017

Exhibition Preview

Click to find out more

Search

Loughborough University Arts

Martin Hall Building

Loughborough University

Loughborough LE11 3TU, UK

luarts@lboro.ac.uk

01509 222 881

Join our Mailing List

Facebook

Twitter