On Monday 7 November a series of larger than life illustrations will be visible across a set of billboards in Loughborough. The billboard artworks are a series of ‘object studies’ that illustrate research made by designers Europa and artist illustrator Peter Nencini over the course of their commission exploring the complexities of creating identities for places and thinking about the differences between brand identity and place identity.
‘Our work in Loughborough has engaged us with thinking about identity and place and a graphic designer’s role in relation to this. Much of our time visiting Loughborough has been seeking out the unusual bits that contribute to the character of the town – the ‘ough’ and the ‘ough’ rather than the ‘L’ and the ‘bor’.’
The series of three new illustrations installed on billboards throughout Loughborough town centre are accompanied by a specially-designed website oughough.uk that contextualizes the billboard works and discusses issues surrounding identity of place and their relationship with place based branding. They provide an insight to the commission process, the research undertaken and the interactions the artists had with the people and places they encountered.
The artworks are carefully crafted compositions of found and made objects. Rather than a literal telling of the town, these groupings are suggestive and exploratory, an ‘open assemblage of living materials and cultures… identities and forms under construction.’
‘Our method of working in and understanding Loughborough has been through a method of triangulation – gaining a variety of viewpoints which allow us to build a more accurate picture of a place – and doing this through a series of organised and accidental encounters with local people.’
If you want to know more about the stories behind the designs, click on the images below and have a look at the website www.oughough.uk for more context about the designs.
A limited edition set of postcards is available upon request: e-mail us with your address and we will post it to you.