Market Town is a programme of commissions and critical debate that focus on the regeneration of the high street in Loughborough. As a pilot town in which the findings of the Portas Review are being tested, and with a University that is a leading centre for research into the future of retail, Loughborough is the ideal place to develop a series of commissions that will act as a form of action research. These commissions will investigate the potential of artists, architects, designers and other creative professionals to develop work that reimagines the town as a destination for “socialising, culture, health, wellbeing, creativity and learning’” (the Portas Review), whilst seeking new ways to rethink and activate local economies. Their overall aim will be to use Loughborough as a case study to examine how we can redefine the role of the town centre to help ensure its long term future.
There is a commitment to activating debate through a parallel programme of workshops and talks, which began with a Think Tank event in January 2015 and has subsequently presented seminars on key issues facing the town.