What if there were no logos and no brands? What would we call products and how would we recognise them? Brand News, the Market Town commission delivered collaboratively by artist Kathrin Bӧhm and designers An Endless Supply, invited people in Loughborough to take a look at everyday products and have a go at un-branding them.
Throughout December 2015 and January 2016, they have lead a series of hands-on workshops, working with Loughborough groups and individuals to take everyday products off the shelf and re-imagine how they might look: turn coke into brown juice, re-wrap chocolate bars and design front pages of newspaper and magazines.
The goal of the workshops was to collectively re-brand the full product range from local independent newsagent Ashby Square News. As the new looks and individualised brands were created they went on display in the Market Town Corner shop unit in Carillon Court. On Saturday 6th February, during Market Day, the full range of reworked goods were moved back into the shop, taking over all shelves and display areas. To see what the result looked like, check out the video below.
About Kathrin Böhm
Kathrin Böhm is a UK based artist and founding member of the art and architecture collective Public Works, and the international artist initiative Myvillages. Kathrin has a long-standing interest in the collaborative making and extending of public spaces through methods of collective production, distribution and usage.
Current and recent projects include “Trade Show” at Eastside Projects in Birmingham (co-curated with Gavin Wade), 2013, the “International Village Show” at the Museum for Contemporary Art in Leipzig, 2015 – 16 and “Company Drinks” a Barking and Dagenham based community drinks enterprise, since 2014.
Kathrin contributes regularly to discussions and research about art and economy and the making of new public realms. She is organising monthly “Haystacks” events that address connections between urban and rural practices and realities, and is involved in a number of self-organised initiatives such as the Eco Nomadic School and is co-founder of the artist led “Keep it Complex” campaign.
About An Endless Supply
An Endless Supply is a graphic design studio based in Birmingham, UK, founded in 2011 by Harry Blackett and Robin Kirkham. We work as designers with artists, not-for-profi t and commercial organisations, producing identities, printed matter and design for the web. Recent commissions have included contributions to publications, exhibitions and a variety of projects that have involved setting up a village honesty shop, re-branding a newsagents and running a print-on-demand Risograph service.